We talk a lot about where and how to advertise your business, but what about the basics? Where should your business be listed so that others can find it?
While I would say the yellow pages are still a relevant vehicle, they certainly aren't your last stop.
Listing in local directories is important, but don't depend on it as a main traffic driver. And by listing it in print, you will be listed online. Anywho automatically lists in print directory content online for twice the bang for your buck.
In addition to the standard yellow page listing, search out specialty directories that serve your target audience. Are you a business that subscribes to being "green", find a resource directory that will let your customers know that you are committed to the same values they are.
There are all kinds of niche directories, in print and online. Search for your specialty and contact the owner of the directory. Hereis a listing of food and gourmet shopping sites, but there are tons of niche listings. A little research will likely result in multiple places you can list your business. If you can't find your niche listed somewhere, go here and create your own...It's of no cost to you, and by building this site, you will expand your connections exponentially.
These suggestions are presupposing that you already have a website for your business. Today it is as essential as a business card and almost as easy to create. For a free website and easy to use tools, check out Microsoft Office Live.
Probably the most critical listing of all is search engine listing. You do not have to wait until a search enging finds and lists you. Go to the top sites and add your business. Here are the links for Google and Yahoo.
So, start with the basics, get your business listed in directories so your customers can find you!
Jean Ann is the Development Director at OEN and also writes for her business blog Edgy Entrepreneur and shows off her business website at Edgy Biz.
If optimizing search-engine index positioning is important, http://selfpromotion.com/ is a classic at helping you help yourself. It's approaching 10years old this year, and still a joy to use!