Rick Turoczy provided a handy primer on today's OEN Webinar: Social Networking 101. He broke the whole web 2.0 Social Networking world down into manageable bits and gave participants a place to start.
First you need to know the rules of the road:
1) Jump in. - Get over your fear and go for it.
2) Be polite. - Be nice and ethical.
3) Have fun. - This is fun, there is a lot of interesting things you are about to learn.
4) Listen more than you talk. - It will help you find something interesting to say.
5) Give more than you get. - In that spirit here is the link to his presentation & links: http://twurl.cc/70n
Now for some suggestions:
Don't start with blogging. It is just too much pressure. Boy is he right there. Rick suggest to start slowly and with one thing at a time. Give yourself time to get the hang of things before moving on to the next step. There is always time to add more as you get more involved.
Step 1: Say it. - Start commenting on other people's/ organizations' blogs such as this one. Or visit news sites such as the Portland Business Journal or The Oregonian
to get your opinions out there. It is still not super social but it is a start.
Step 2: Learn to share. - Start tagging things you like. Try a social bookmarks manager like delicious. Share photos on Flickr.
Or look for and share events on Upcoming. There's much more you can do but you're still getting your feet wet.
Step 3: Be yourself. - Get social and start networking. Join Linkedin, or get a profie on Facebook. You will be surprised who you find and who finds you. There are conversations to be had. Information to be shared and questions to be answered. These are all opportunities for you to get involved and share your expertise as well as learn from other experts.
Step 4: Get involved. - Set up an account on Twitter, a micro blogging site. Start following people and listen to what they say. You can use the search function on twitter to search out topics of interest and you can use Twellow to help you find people to follow. You will find they share interesting bits of news and information that can be very useful to business communication. You can share information about your organization or just interesting articles and information you come across. As your network grows you will find it to be a handy way to interact with customers or colleagues.
Thanks again to Rick Turoczy for sharing his insights. Perhaps you all could take an opportunity to get your feet wet and write a comment on this blog post. All you have to do is log in or set up an account and you're on your way.